While the US is a nation of immigrants, the National Football League is largely dominated by American-born athletes. Only five percent of players are born abroad, and the majority of them enter the sport by attending university in the United States. True outsiders are rare, and coaches from abroad are particularly scarce, which renders James Cookâs journey remarkable.
For the past six months, Cook has been in control of athlete growth at the Cleveland Browns. This is an achievement in itself, but itâs extraordinary given he was raised in Surrey, is in his twenties, and did not played pro sports. Cook discovered the NFL as a teenager while channel-flicking with his father and stumbled upon what he described as a âstrange and amazingâ game. He began participating in his area and soon aspired to become the first NFL QB born in Europe. He progressed to playing for Great Britain, but his plans to go to college in the US proved financially prohibitive.
âI scooped popcorn, wiping seats, making burgers, doing a bit of everything. Whenever the NFL guys wanted me, I would adjust my shifts and assist. Being a quarterback, the one thing I had was I could pass. So when they trained with players, Iâd appear around London and toss the ball to them. I didnât get paid, but theyâd often buy me lunch.â
This is where he encountered Durde, who had stints with the Panthers and Kansas City Chiefs during his playing days before he established the IPP program in that year with two-time championship winner Umenyiora. When Durde became part of the coaching team at the Atlanta Falcons, becoming the first British full-time coach in NFL annals, Cook assumed control of the IPP. âI had a lot of fun with it, working with some really interesting players,â he says. âWe had Rees-Zammit; Travis Clayton, who was selected by the Bills; Smyth, the kicker from Ireland whoâs now with the New Orleans. I traveled to Australia to train younger players from around the Pacific to get them into college football, like what I wanted to do.â
Similar to Durde before him, Cook made the jump from working with international athletes to coaching in the NFL. âCleveland called unexpectedly,â he says. âThey had a multi-faceted position supporting rookies, maximising efficiency on the practice field, collaborating with medical staff, the head coach and GM. Itâs a very active role, which is ideal for me. My background was working with international athletes who had not played the game. Rookie newcomers also have to establish habits and routines: learning to look after their health and deal with a massive playbook. But also just being present for guys. Thatâs the identical across the board. And I love that.â
Is being an Englishman who never play in the NFL a disadvantage? âItâs more of a perceived hurdle than an actual one,â states Cook. âI get a lot of reverse Ted Lasso comments and many players refer to me as âbruvâ as they like that. Itâs more about monitoring my language. I use âtrash canâ not âbinâ. But we get nervous or under pressure about the similar things and need support in the identical ways. If players know you can assist them, they donât care where youâre from or what accent. And when people know that you are invested, all the rest melts away.â
Coming from outside the American football world has its upsides. âI addressed in front of the whole squad soon after joining, and, as we left, one of our offensive linemen asked me about the sport with me as he enjoys it. You build those bonds and build relationships. People are genuinely curious. NFL buildings are more diverse than many think. We have staff from all sorts of origins, a range of upbringings. Our saying at IPP was: âBe uncommon â you are different so embrace it.â Itâs something to be proud of.â
The NFL has been better at producing international supporters than nurturing global talent. Mailata, a ex- rugby player from Australia who claimed the championship recently with the Philadelphia Eagles, is one of the few IPP graduates to have risen to the very top.
International athletes have typically been kickers, recruited from different sports. Howfield exchanged playing up front for English clubs for being a placekicker for the Denver Broncos and Jets; Mick Luckhurst graduated from rugby in England to the Atlanta Falcons team. If you do not want to be a kicker and did not educated in the US college system, itâs very challenging to make the leap to the NFL.
Ayo Oyelola, a Londoner who was part of Chelseaâs academy before discovering American football at Nottingham University, has achieved that. He played in the Canadian Football League for the Blue Bombers before taking his talents to the Jacksonville Jaguars and Pittsburgh Steelers.
Pircherâs experience is equally unlikely. At 6ft 7in and heavyweight, the from Italy was obviously not suited for his favoured sports, soccer and handball, so took up the NFL in his late teens. He impressed while representing clubs in Europe and Europe, as well as the Italy team, and was given a spot on the IPP in 2021.
The following year, he had his hands on the championship trophy as a member of the LA Rams training team. Pircher subsequently had spells on the fringes at the Lions, Seahawks and Washington Commanders, before he signed with the Vikings at the late summer. He has been well-liked in every locker room but is yet to see game time on the gridiron. Is being a foreigner still a hurdle?
âItâs not really difficult, not an obstacle,â notes the 26-year-old. âWe have players from various regions, so it doesnât really matter. Initially, they ask: âYou speak differently â where are you from?â But, after we clarify that, weâre teammates. The Minnesota have a very inclusive culture, a excellent squad, a great organization.â
Despite devoting the majority of training with his fellow linemen, Pircher has thrown himself into the social mix at his teams. âObviously the offensive line is always very tight because we are a unit and altogether one, but we have friends from every position group. My close friend, Akers â my wedding witness, actually â was a receiver at the Rams. The long snapper from the Packers, Orzech, is a close pal: we lived together for a while at the LA Rams. QBs, defenders, specialists: weâve have to be there for each other.â
Pircher is conscious he symbolizes not only Italy and Austria. âI would say every nation outside the United States. The more successful each one of us does, the greater number of young people who play football in Europe, in Germany, wherever, can realize: âIt can be done â if I dedicate myself consistently, I can get somewhere.â I have a lot of kids hitting me up, seeking tips. Itâs nice to encourage them to pursue what Iâve achieved.â
The IPP graduates are all invited to Florida each year to train the new group of potential NFL internationals. âAlmost all of us come back
Elara Vance is a tech journalist with over a decade of experience covering emerging technologies and consumer electronics.