Premier League clubs are confronting the possibility of higher wage bills after the official declaration in the budget that earnings from personal branding will be treated as earnings from April 2027.
This adjustment will leave many elite footballers with substantially higher tax bills, and several agents have said that these costs are expected to be transferred to teams, especially for athletes who agree to fresh deals before the measure takes effect.
Numerous footballers receive image rights paid to limited companies for commercial earnings, such as sponsorship deals and advertising income. Starting in 2027, these will be subject to the 45% top rate of personal taxation, rather than the company tax level of 25%.
Some Premier League players recruited internationally are believed to include stipulations in their agreements that hold their teams responsible for any major alterations to the Britain’s taxation system, but those who do not are expected to request higher wages.
Many players negotiate contracts based on take-home earnings, with teams managing their tax affairs, a trend expected to persist. Image rights payments often constitute a substantial part of players’ salaries, which is permitted by the tax authority if the amount is considered commercially realistic and remains below 20% of total earnings, so the increased tax liability for teams may be significant.
“With these changes, the government is ensuring remuneration aligns with equitable tax treatment, and providing a clearer picture of the wage bills fueling economic viability discussions in the UK football scene. There will be some immediate challenges as clubs adjust, but in the future this encourages greater honesty, accountability and trust in the economics of the game.”
The government’s move follows a extended crackdown by HMRC on footballers’ earnings, which has recouped vast sums of money in outstanding taxation.
Elara Vance is a tech journalist with over a decade of experience covering emerging technologies and consumer electronics.